real estate

Benefits of Virtual House Tours in the Real Estate

Virtual reality commonly known as VR is a technology that is transforming how we communicate in real estate business. Most people conclude that VR is a technology niche that applies to avid gamers and designers only. Surprisingly realistic virtual reality house and home tours can still employ this technology to translate the property information conveniently. In fact, the introduction of VR and AR technology to real estate and architecture industry is not tied within the walls alone.

Virtual Reality and virtual house tours enable people to walk through apartments from their comfort zone. Although the virtual house tour graphics do not appear an exact replica of the real world, you can still get almost the exact feel of the depth of the layout and the space of the apartment. In this guide, you will learn the benefits of seeking the services of virtual house tours when you want to invest in real estate. Continue reading.

Reduced Bounce Rate

Bounce rate is the number of people who visit and leave a property site after viewing a single page. Apart from just posting quality contents, you can embrace the use of virtual home tours to engage your visitors. Generally, VR tours last for about one minute. That way, clients are likely to spend more time on the property site compared to the manual system. Through the virtual house tour, you will be able to achieve a reduced bounce rate on your real estate site.

Reduced bounce rate in return increases traffic and SEO ranking. In addition, this technology aids in increasing customer retention that boosts your online presence.


This is probably the biggest benefit of seeking virtual house tours in the real estate industry. Virtual reality home tour solutions help in saving a lot of time for both the clients and realtors. With VR technology, you do not have to travel from one apartment or property to another. You do not have to sit for hours in stagnant traffic jams.

As I mentioned early, you can view the apartment on graphics from the comfort of your home or office. You are only required to put on your headsets and check the immersive three-dimensional virtual house tours.

Nowadays, a lot of people use real estate agents to conduct virtual tours from their office without wasting time touring to the actual location. Moreover, using virtual reality house tour technology implies that every listed property is open for view all around the clock. Apart from saving time, the VR technology saves money too.

Brand Elevation

Virtual reality solutions can also help in elevating brands in the real estate business. The VR technology offers investors and clients a chance to grow their brands. Virtual reality property tour is a technological exercise by nature. However, this technology gives access to the worlds that are literally inaccessible. Basically, the VR technology elevates real estate brands to the heights that may otherwise not be reached through the traditional systems.

Sense of Ownership

VR triggers an instant sense of ownership of the property. The traditional means of real estate nudging and pitching is really hard for most agents. The VR house tour technology nudges clients towards making a purchase or even signing a rental agreement. With VR house tours, the clients and agents are able to have prior information about the property before contacting the owner. This plays a huge role in achieving more successful transactions.